A well-constructed user interface can increase the conversion rate of your website or applications by up to 200% and a better UX design can achieve conversion rates of up to 400%.
There are numerous video games on the web, many of which are downloaded and played regularly by users. And, which is why Gaming companies are working hard on the user interface bit of game applications and on other design aspects like branding, design, usability, and function. The companies understand the importance of the user interface and that it is an important element of user experience. Over and above that, there is an imperative need for such companies to offer the users a visually attractive, exciting and convenient to use application that gives them a good and relevant experience and makes them want to stay.
Even so, the UX and UI trends keep reshaping every year and something new and exciting comes in that changes the whole UI and UX design game. Let’s get deep into the dynamics that will rule the UI and UX designing in 2021.
1. Integration of AI in UI designing
Integration of Artificial intelligence in user interface designing resolves many issues and challenges that existed before AI bridged the gap between developers and designers. The challenges that arose from remote working, comfortable utilization of design systems, and other causal factors. AI-led modern tools and technologies to come up with new versions of their software that made the life of a designer not just easy but also encouraged progression in their work.
With respect to that, Adobe introduced an update of photoshop version 22.0 in October 2020 that had five major advanced and amazing AI-powered features. This smart technology gave the mobile game designers the ease to work faster and better. The discover panel, content-aware AI technology, sky replacement, neural filters, speech-to-text and caption workflow were some of the AI-powered features brought out by Adobe photoshop. Likewise, there were AI-developed features introduced further by other companies like Sketch App (Color Variables and Components View), Pixelmator (machine learning-enhanced and GPU-powered image editing), and more.
Use of scientific and design-related data
Scientific data and design-related data have allowed the designers to build qualitative and quantitative graphic design concepts that are more engaging and personalized. Additionally, Data analytics, user testing, research, and usability tests are helping generate data that can be used to create strategies to inform and shape our mobile game designs based on research and theories. To collect such data, there are several tools used. The most common ones being Google Analytics and Adobe SiteCatalyst and some others introduced were Unbounce to A/B test varied page layouts, Optimal Workshop that could be used to test usability, and Google Optimize to enhance websites.
Looking ahead, Generative design became quite a popular design approach that was used to produce information and data by leveraging machine learning algorithms. Based on the design parameters and the input i.e. ideas and experiences, etc., the algorithm provided various solutions to choose from. And, later Generative and data-driven design were used together to create design interactions. Hence, the data-driven design provided quantitative solutions and generative design made sure that the results were not restrained and iterations were made to the designs as more ideas kept coming forth, giving the designers the best of both worlds.
You may also read: Fundamentals of game design & development
AR and VR implementation into art and design
Augmented Reality and Virtual Reality have paved their way into art and design just like they have in other industries. It was the pandemic followed by remote working that made people realize that technology was not just a thing for entertainment purposes only. There are tonnes of applications and games being created using VR and AR - Interactive travel apps, AR apps for interior design and museum, educational VR games, apps showcasing 3-dimensional work of art, and more. There are companies also wanting to integrate VR and AR into their digital products. This in all, is at a latent phase but has the potential to present the designers with new and exciting opportunities to market products and services.
You may also read: Why AR-powered Games are the next generation of video games
Use of Google’s Material Design for web and gaming apps
Google’s Material Design for websites and gaming apps has been adopted by many designers in the business. The unified and consistent experience that it provides the users across various platforms and devices has made design implementation with Material Design all the more interesting and brand-specific. It works by setting style guidelines for typography, colour, grids, space, images, etc. so that the designs are coherent and focuses on being relevant and follows intention. The design ecosystem’s rules and guidelines (documentation) offers structure and support for the designers. This way they know how to use and implement design and keep the brand aesthetics intact.
Developments in voice user interface
According to the new market research report "Speech and Voice Recognition Market by Technology (Speech and Voice Recognition), Vertical (Automotive, Consumer, Government, Enterprise, Healthcare, BFSI), Deployment (On-Cloud & On-Premises/Embedded), and Geography - Global Forecast to 2025", the market is expected to grow from USD 7.5 billion in 2018 to USD 24.9 billion by 2025, at a CAGR of 18.72%. (Source: Marketsandmarkets)
Big tech and gaming companies are investing heavily in voice interface. Interaction with voice user interfaces like Google Assistant, Amazon Alexa, and Siri are taking over the design space like never before. Moreover, UI and UX designs are adopting VUIs which is showing another aspect of design that is voice interface and not visual interface this time. Voice interface works with context and not actual design which enables voice interaction between players and the game with or without a visual component. This is coming forward as a great medium to improve gamers' experiences with the help of Artificial Intelligence, Natural Language Processing, speech-to-text, and text-to-speech.
You may also read about the importance of understanding the psychology of the user in UX design
Adoption of minimalistic UI in designs
Minimalistic UI is trending for some time now. Overcrowded designs with too much information most of the time becomes overwhelming for gamers and that is the reason game designers are starting to avoid complexity and indulge in simplicity. To keep it minimalistic, designers are limiting the number of colours and elements being used, are trying different proportions and compositions, and are focusing on functionality rather than decorative components. This new trend works with keeping gradients lighter and illustrations specific for that minimalistic display.
The expedited digital environments of UI and UX design trends are growing into new dynamics. And, it is quite essential for every designer to stay updated with relevant information and the latest gaming trends. The incursion of mass data and digital media gives out massive amounts of information and it is up to the designers and developers to leverage that data to its full potential so that it helps them make a great user interface. A user interface that is capable of impressing the users in the first few seconds of its encounter as it is this aspect that decides whether the user stays on your website or leaves.
In that context, there is a game design and development company in Dehradun named Logic Simplified that is a great choice when looking to hire game design services. The team of game designers and developers are very well conversant with the mobile game UX design concepts and trends that shape the future of game designing. For more information get in touch with us or email at firstname.lastname@example.org