Most hyper-casual games get played once and deleted. The rules are clear within seconds, but so is the end of the fun.
When our client asked Logic Simplified to build Cheese Chase, they wanted more than a quick distraction. They wanted the players to come back. So we kept the instant, one-thumb simplicity of an endless runner game and layered on the depth that makes a title hybrid-casual: progression, personalization, competition and monetization. This is how those game features took shape in Unity.
Planning the Build Before the First Run
Every project starts with a feature-by-feature plan. We sized each piece of Cheese Chase individually: frontend development came to 993 hours, and the admin panel to 60. Game logic took the biggest share at 400 hours, and UI came next at 100.
That transparency matters. Clients regularly ask about mobile game development cost, and a clear effort breakdown is the honest way to answer. It also makes game development cost conversations easier, because everyone can see where the hours go and which features drive them.
A Core Loop That Never Gets Stale

Everything begins with the run. After the initial Unity endless runner setup, we moved straight into game logic.
We built procedural generation in games in two layers, with one algorithm for environments and another for obstacles. The track assembles itself as the player runs, flowing through Farmhouse Escape, Town Streets, Countryside Fields, Mansion Grounds and Mansion Interior. Infinite scrolling recycles that track, so the run never actually ends.
To keep it tense but fair, we scaled difficulty using the thinking behind dynamic difficulty adjustment. The challenge rises as the player improves, so a run is never too easy to be boring or too hard to be frustrating. Controls stay minimal: jump, slide and swipe, with distance tracking and pause and resume built in.
Power-Ups With Personality
Cheese is the hero of the book, so it became the heart of our power ups in the games system. Players can grab Speed Cheese, Shield Cheese, Magnet Cheese, Double Points Cheese, Invisibility Cheese and the prized Golden Cheese Chest.
Each power-up has its own animation and effect, backed by a dedicated VFX effort. A power-up you can’t feel isn’t worth chasing, so we made every one visible and satisfying.
Progression That Gives Every Run a Purpose

A single run is fun, but a run that moves you forward is addictive. We built three layers of progression:
- Level up objectives: collect a set amount of coins, find Golden Cheese Chests or cover a target distance
- Achievements: a list of unlocked and locked goals, each with its own distance target
- Winning and game over screens: best score, total distance and a notice when a player breaks another user’s record
When a run ends, players can watch an ad or spend coins to keep going, so a near miss becomes a decision rather than a dead end.
Personalization: Make Nostril Yours

Ownership keeps players invested. Our character customization game features let players shape how Nostril looks, while the profile screen shows their picture (from the gallery or in-game icons), user ID, level-up progress and latest record broken. Our designers built these alongside
registration, home, map selection and settings, so every screen supports the same quick, readable experience.
Competition That Brings Players Back

Nothing drives another attempt like seeing a friend’s name above yours. Our game leaderboard shows each player’s name, profile picture, distance covered and rank. That single list creates a rivalry that lasts well beyond the first session, which makes it one of the highest-value additions in the build for the effort it takes.
Monetization That Respects the Player

A hybrid-casual title still needs a business model. Cheese Chase’s mobile game monetization has three parts: in-app purchases for items, an ad-free version players can buy, and rewarded options for continuing a run by watching an ad or spending coins.
Good game monetization starts with choosing among mobile game monetization models that fit the audience, whether that means ads, purchases or a mix. We help clients weigh mobile game monetization strategies and review current mobile game monetization statistics before settling on a plan. The aim is simple: paying should feel like a choice, not a toll.
The Tech Holding It Together

Several systems work quietly in the background:
- Authentication: Apple, Google, Facebook or email sign-in, plus guest play
- Firebase integration: push notifications and the database
- Settings: music and sound toggles, login options, privacy policy, terms and conditions, and account deletion
- Game admin panel: a secure login with password recovery, plus a view of each player’s registration method, rank, level, unlocked achievements and purchased items
Because Unity builds for both platforms from one codebase, iOS porting and deployment to the App Store and Google Play followed from the same work.
Build Your Own Hybrid-Casual Hit with Logic Simplified
Cheese Chase shows that the leap from a forgettable runner to a game people return to comes down to the features around the run. Logic Simplified covers the full game development lifecycle, from concept and game design to 3D art, Unity development, testing and store deployment.
We work the way you need us to:
- Turnkey development: Share the idea, and we take it from design document to final store submission.
- Co-development: We work alongside your team and fill gaps in art, level design, Unity or backend.
- Staff augmentation: Experienced Unity developers, artists and designers join your workflow.
Have an endless runner game idea of your own? Write to Logic Simplified at enquiry@logicsimplified.com or get in touch here. Let’s turn it into a game players can’t put down.
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