The Influence of Demographics on the Video Game Industry

Demographics have changed the nature of gaming over the course of time and the industry has evolved above gender, age, and other demographics. Today people of all ages, genders, and backgrounds play and enjoy video games, while their preferences and consumption habits may vary. Needless to say, Demographics like age, race, ethnicity, gender, income, education, and employment provide valuable insights that guide game development companies during the process of creating, marketing, and maintaining games. 

Why are Demographics Important for Game Developers

An understanding of the importance of game demographics has helped game developers all over the world create more appealing, accessible, and successful games. Here are some of the ways in which game demographics help:

• Our game developers use the data around demographics to identify their target audience. Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience.

• Demographic information also influences game design decisions. For example, if the target audience is primarily teenagers, our game app developers might focus on fast-paced action and trendy graphics. If the audience is older adults, the game may incorporate more strategic elements and a user-friendly interface. In other cases, if the target audience includes players with varying levels of gaming experience, the game's difficulty curve and tutorial system may need to be adjusted accordingly.

• When it comes to choosing the right advertising channels and developing marketing campaigns, our developers use demographic information that speaks about the interests of the target audience and then they allocate their marketing budget accordingly and more effectively.

• Different demographic groups have varying preferences in the case of in-game purchases and subscription models. Good game developers understand these preferences and create plans and subscriptions that align with the audience's expectations and willingness to spend.

How to Use Demographics to Create Successful Games

The majority of the video gaming audience is women. In terms of the time spent gaming, females beat males at all times of the day – an average gaming session for women lasts 25% longer than for men. The data further reveals that women use a greater variety of games, while men choose to stick with just one or two games.

(Source: MMAGlobal)

US Gamers Gender Demographics

 

When it comes to age, 61% of gamers are parents with children living in the same household.  The 16-24 age group represents a mere 14.2% of mobile gamers, while people older than 45 years make up nearly a third. So mobile gamers are more likely to be middle-aged moms than their teenage sons. (Source: MMAGlobal)

US Gamers Age Demographics

 

Demographics and data make development clearer by focusing on the concept and launch of a game. They help answer a lot of questions that game designers, developers, and other creators might have. Does the audience like AR and VR games? Are they exploring the metaverse? How essential is good game design to their gaming experience? This not only streamlines the process for them but helps them understand what is currently going on in the market - what genre of games are being played by a certain section of the audience and how game developers can use this information to make informed decisions about the game so that it fits and works well with the potential users.  

The specifics and the deep dynamics of user demographics such as female/male ratio, income, education, and age distribution also help you convince your investors that you're pursuing the right market. And, it turns out actionable data has made it easier and more accurate to decide on the right game concept and elements, as well as locate and prioritize key demographics. This enables teams such as ours to create the best game for users with more confidence and test our unique ideas against what's already available in the market.

Our game developers at Logic Simplified understand the importance of game demographics, apart from bringing to the table great design skills, analytical thinking, and enthusiasm. During the game development lifecycle, they consider different aspects that could possibly influence the performance and popularity of a game. Their processes are strategic and data-driven, ensuring that the foundation of the project is strong and the outcome is well-accepted by the audience. 

Over 12 years, Logic Simplified has become a top game development company in India, with game development services that are supported by data analysis. Need help building your next game? We offer a comprehensive process including research, market evaluation, audience identification, and more. Contact us at enquiry@logicsimplified.com