Game Marketing Strategies: The Must Do’s Tips in 2024

Today while playing Candy Crush game, then I realized about its popularity. This is one of the famous games amongst the users, thus forced me to think "how other gaming applications perform in the market after their launch?", then I saw the reality and understood, it's very hard for a mobile gaming application to achieve popularity & a huge success in this competitive online market. The reason behind this is the launch of excessive game applications & the lack of proper online marketing of the game. Hence, the first and foremost thing needs to be considered after the launch of any game is to plan a best strategy for game marketing, because a gaming application or a normal product is considered a waste until it is appreciated by the users for whom so much efforts have been made and money spent on specialist game app developers.

Choose Best Game Marketing Strategies

The next thing to consider is the adoption of the best game marketing strategies, which is responsible to re-direct huge amount of genuine traffic towards our application which in turn reflects the real success of the app. Now, the first step to promote an application involves the selection of top most marketing tasks and as per the current digital marketing standard following are the best fit list of tasks that need to be implemented for an application success:

1. Marketing of game in social media websites like Facebook, Twitter, etc.
2. Online news distribution for application release.
3. Promoting game application on niche gaming websites.
4. Video marketing of game application on video sharing sites.
5. Presenting gaming app in popular PPT sharing sites.
6. Forum discussion about game or any application on related forums.
7. Blogging about the application on blogging sites.
8. Using advertising platform for games.
9. Starting e-mail campaign for game or application.
10. Gaming app integration with social media.

Detailed Analysis of Marketing Tricks

Now lets discuss each and every step of marketing strategy in details. As we come to know there are 10 best marketing techniques available as per the current guidelines defined by the major search engines like Google, Yahoo, etc. So, every online marketer needs. to know the quality technique for using these marketing tasks which will surely give remarkable ROI of marketing efforts applied. Now, let's see step by step procedure- How to implement these tasks for the marketing of your mobile gaming application?

Marketing of game in social media:

As social networking is highly popular among all the people across the globe, so gaining initial base of targeted audience become very easy towards your application. Promoting your game app on social media involves integration of game with social sites like Fb & promoting game through marketing page creation of game or app.

• Marketing Page Promotion Creating a business page of the application or game and promoting it on all important social channels like Fb, Tw, G+, LinkedIn, etc., with regular updates including daily posting, sharing and commenting with tagging of images help increasing the reach of your business page to global users.

Online news distribution for gaming app release:

After a product or game application is launched, it is required to announce its release in front of the targeted audience. It can easily be done through press release distribution which includes complete information about the game such as, the launching date, main theme & special features of that game or product.

Promoting gaming app on niche gaming websites:

Now a days, search engines like Google and Yahoo are becoming too smart, as they show highly relevant results to the users search query. So, it's always considered an excellent approach to promote a game in niche gaming websites where the users are specifically looking for game related content. Through this we get good amount of relevant traffic towards our gaming app.

Also read top trends surrounding mobile game studios of today. 

Video marketing of game application on video sharing sites:

Videos are extremely popular among the users because people are now looking for easy & time saving content on the Internet and mark are easy to understand than written content. The marketing of gaming application on popular video sharing sites like YouTube, Vimeo, MotionPicture, etc., boosts the popularity of game amongst the users. Few things one should must keep in mind while doing video marketing in the form of game trailer are attractiveness, duration length & main description of the game.

Presenting gaming app in popular PPT sharing sites:

Presenting gaming app in highly popular PPT/presentation sharing websites boost the number of visitors towards your application. As PPT sharing sites are good source of visitors and a game intro presented in a PPT develop interest in users towards the application. A well defined PPT should should have a complete description of games, attractive images & best features of your gaming application.

Forum discussion about gaming application on related forums:

Participating in open discussion forums which are related to niche gaming industry, allows us to discuss about the features & specialty of the game. In these forums we can also participate in replying to other's post along with starting a poll to our gaming app and about its popularity & quality etc. In this way the users are engaged and more users get attracted towards the application.

Blogging about the application on blogging sites:

There are various guest blogging websites where content related to mobile gaming application can be embedded. Guest blogging on general and technology blog sites is an important factor because content is always considered as the king when we talk about online marketing of any product or service. Before picking a website for guest blogging you must ensure that the website is highly relevant to your gaming application and the other SEO metrics should be high like the domain rating, organic traffic, Google indexed pages, total number of referring domains and at the same time the spam score of those blogging site should be least. Beside sharing the content on quality blogging sites, we can also post our comment & views on other's blog post related to gaming app. Before doing blogging, few things need to be taken care of:

• Share content only on highly related gaming websites.
• The blog content should be unique & contain everything about the game, starting from, about game till its special features.

Using advertising platform for games/apps:

Display advertising of games/apps on various game advertising platforms is also helpful in attaining targeted audience towards the gaming application or a simple application. These advertisements can be displayed on related games, so that a user can be re-directed to the download link for our game easily.

Starting e-mail campaign for game or application:

Starting an e-mail marketing campaign for the game is also an efficient process to drive genuine users towards the application. Through this we can reach out to maximum number of targeted audience who are game/app lover & increase the probability to enhance the number of game or app users. The only thing that need to be considered, the selection of e-mail data base to which we want to reach, as it need to be highly relevant to game or app users.

Gaming app integration with social media:

Its always good to integrate our gaming application with social sites specially like Facebook. In this way users can also play game on social platform and can invite more users towards the game.

Conclusion

Finally, we can say if you follow the above mention top ten game marketing plan strategically then, it's a 100% surety for the success of your mobile gaming application. If you want to get it done from experts, Logic Simplified a reputed game development company in India can help you meet your goals at a faster pace and at a market-competitive cost. For any game related query, contact our game development company or write to us at enquiry@logicsimplified.com