This is the question that often comes up when I tell people what I do for a living. And if I try to explain what my job is really about, I often see them scratching their head, and I end up cutting it short. However, the reality of what I do is much more complicated…
Users interact with and experience products and services and a company must understand the interaction and influence that users lay over the success or failure of a product in the market. All too often, business owners and product developers ignore the importance of understanding UX psychology and customer’s “unpredictable” needs. In spite of everything, for…
Artificial Intelligence (AI), which was seen as a unique concept hardly five years ago, has become a vital operational component and a unique selling proposition for most industries in current times. An industry that has primarily benefited from the advances of modern AI is game development. Since 2015, we have seen a growing trend in…
Designing a game sounds like a perfect dream job; getting paid to live in your own imagination and thinking about different worlds that other people will experience with excitement. Of course, implementing those ideas into a final product is not as easy as one-two-three. There is a tremendous amount of hard work behind it. In…
Subway Surfers was the most popular game for three consecutive years, with 218 million downloads in 2023, 304 million in 2022,...
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