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KINEMATICS - A VIDEO GAME DEVELOPMENT BLOG

The most important and overlooked roles of AI in business

For those enterprises already in the AI fray, top-performing companies said they are more than twice as likely as their peers to be using the technology for marketing (28% vs. 12%). Unsurprisingly, analysis of data is a key AI focus for businesses, with on-site personalization the second most commonly cited use case for AI. (Source:…
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Key UI & UX Game Design Trends to Focus on in 2024

A well-constructed user interface can increase the conversion rate of your website or applications by up to 200% and a better UX design can achieve conversion rates of up to 400%. (Forrester) There are numerous video games on the web, many of which users download and play regularly. Which is why gaming companies are working…
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Things to consider when outsourcing game design & development

Today, there are about 2.5 billion gamers in the world and that number is expected to continue to rise. In terms of revenue, the gaming industry generated $35.4 billion in 2019, and about 2.3 billion gamers were waiting for new experiences in the same year.  (Source: Neit) An introduction to the gaming market The gaming…
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Core Points to Consider Before Hiring a Game Developer

Game developers are responsible for creating the next big hit in the video game world and producing hours of entertainment for gamers across the globe. During a 2019 survey, 61 percent of game developers felt that more diversity in game content was the most important factor leading to future growth and success in the industry.…
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