The Origin of UX Design The origin of User Experience (UX) design can be traced back to the 1940s, when Human Factors Engineering, or Ergonomics, emerged. The idea was to apply user psychological and physiological principles in the engineering and design of products, processes, and systems. By the 1970s, the concept of user-friendliness of technology…
Data-Driven Design - Not Just An Alliteration Design is often looked at as an art rather than as science. In reality, it’s both. The art of design should be influenced by the science of data and information. - Cameron Chapman, author of two web design books: ‘Color for Web Design’ and ‘The Smashing Idea…
Have you ever designed a game? If yes, then what game design fundamentals do you prioritize in your own designs? No idea? Don’t worry; we’ll help you. Game design is incredibly complex and fascinating, with countless nuances and techniques to master. In their book, the authors of “Rules of Play: Game Design Fundamentals,” Katie Salen…
A well-constructed user interface can increase the conversion rate of your website or applications by up to 200% and a better UX design can achieve conversion rates of up to 400%. (Forrester) There are numerous video games on the web, many of which users download and play regularly. Which is why gaming companies are working…
Let’s begin by understanding the concept of levels in a video game. What drives a video game, and what factors control...
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